ADE Guesthouse: House of China

At the Guesthouse, situated at De Balie just around the corner from DeLaMar Theater, visitors will be able to meet vital industry players from the two regions.

Following recent news on Spaces and 10 Companies to Watch, we bring an international focus to our conference program. Dance music culture never stops expanding worldwide, and so ADE’s coverage of global scenes continues to expand too. As part of the ADE Pro program this year, our latest addition – The Guesthouse – will be taken over by delegations from China and South Korea on ADE Wednesday and Thursday. Both countries are part of our ADE Country Focus program.

Throughout the day there will be keynote speeches, panels and exhibitions, but more than anything, the central focus is face-to-face time and getting to know the individuals involved. ADE delegates who stop by to visit on these two days won’t just find themselves better informed about the territories; they’ll come out with a real understanding of music and business cultures, ready to do business in that region.

House of China
China has already been a focus during ADE 2017, but now House of China is a new pillar within the ADE framework. Bringing the leading corporations of the Chinese dance music industry under one roof in Amsterdam, the event presents the latest developments in electronic music in China to the international dance industry and community. House of China is the only official ADE China conference program during this year’s edition of Amsterdam Dance Event and takes place at De Balie on ADE Wednesday.

Catching The Korean Wave (presented by BEPC)
On Thursday, ADE Guest House will focus on South Korea during their mid-day program from 12 PM until 5 PM. BEPC Tangent Creative, Korea’s leading music festival and events company, will host the program and invites many key players from all corners of the industry to introduce the Korean market and the key to its success in the business.

Tickets and more info
This event is accessible with the ADE Pass and ADE Conference Pass. Both are available here.

Photo credits: Kirsten van Santen